John LaPerch is a funny guy with an in-depth knowledge of marketing. He is Director of Online Marketing & Social Media Content Creator. We didn’t have a set agenda for our conversation about school growth and marketing, but our casual discussion ended up covering everything from digital word-of-mouth to how schools should embrace authenticity. John takes us through the process of how he moves schools from a communication model to a marketing model, and from glossy, print magazines to email and Facebook videos. The discussion then turns from tactical to strategic. 

Without divulging more, prepare to be entertained and informed.

Quotes:

14:15 “The numbers (of people reached) are not great on the print side, so you’ve got to hit people where they are.”

17:20 “Once you get that name and email address, it’s about building a relationship.”

23:30 “My toughest sell is (persuading schools against) promoting this catalog-worthy picture of a school like a Benetton ad - when authenticity is really what sells.”

28:45 “Schools will find success in marketing, but they won’t stick with it; what is marketing, but repetition and measurement, repetition and measurement?”

Here are some resources mentioned in our discussion:

David Perrell - Naked Brandshttps://www.perell.com/blog/naked-brands

In News Industry, a Stark Divide Between Haves and Have-Notshttps://www.wsj.com/graphics/local-newspapers-stark-divide/

Love, Mom & Dadhttps://www.facebook.com/watch/?v=10155235380487381

Where to learn more about the guest:

John on Linkedin - linkedin.com/in/johnlaperch

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/