Founder Files

30. Budget vs Forecast: Where Founders Get Confused (Part 1)


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Carter Looney⁠, Operating Partner at Albatris and M&A advisor with 25+ years of experience, explains the real difference between budgeting and forecasting, and why confusing the two leads founders to hire too early, overestimate revenue, and ignore cash timing.


Budget is direction. Forecast is reality.


Learn why pipeline isn’t revenue, why hiring to plan is dangerous, and why timing of cash matters more than hitting a target.

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Founder FilesBy Cypher