Michael and Courtney Weaver are a Midwest married couple, born and raised in small Missouri towns. They've been in the insurance and financial services industry for over a decade and created Weaver Sales Academy after almost 2 years of consulting agents. Michael and Courtney teach simplistic processes, activities and conversations that are duplicatable and consistent, so agents can implement the major foundational pieces of a successful agency and make it their own. In this episode, Jeff talks to the Weavers about becoming a master of your trade, helping customers get where they want to be and the dangers of complacency.