CAS Minute

30 CAS Marketing: Designing a Social Media Content Calendar (2 of 2)


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In part two of our series on designing a social media content calendar for your CAS firm, we focus on content creation and optimization. We explore how to create original content, curate industry-relevant posts, and use tools to manage and automate your calendar. Finally, we’ll walk through tracking your performance and adjusting your strategy based on real-time engagement data to continually improve your firm’s social media presence.

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CAS MinuteBy Roman Villard, CPA