Greta Kenyon, founder of Together Journal, shares her journey of creating a fresh and modern wedding and lifestyle magazine. She saw a gap in the market for a magazine that catered to contemporary couples who wanted a fashion-driven and non-traditional approach to weddings. Greta started the magazine in 2016 and has since grown it into a successful business. She emphasises the importance of trusting your gut, building a network of allies, and being an action taker. Greta also discusses the challenges of balancing motherhood and entrepreneurship and the evolving landscape of social media marketing.

Keywords

wedding industry, magazine, niche market, modern weddings, fashion-driven, non-traditional, business journey, trust your gut, network, allies, action taker, motherhood, social media marketing.

Takeaways

• Identify a gap in the market and create a product or service that caters to that niche

• Trust your gut and don't be afraid to do things differently

• Build a network of allies and collaborate with others in your industry

• Balance motherhood and entrepreneurship by being an action taker and making the most of your time

• Adapt to the changing landscape of social media marketing and invest in digital tools and platforms

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