Event Teams lose a ton of ROI because they don’t fill the time between their events with value for their audience. This term is known as Event Value Gap and it is a new term that has appeared with the popularity of virtual events and the shift in how people attend events.

In this episode, we talk with Florian Kühne, CEO & Founder of Sweap about what the Event Value Gap is, where it comes from, and how we can close it to provide more value to our audience.

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