Jeff Burgess, a financial advisor and avid golfer, discusses his 30-day Facebook Live challenge, which he initiated after being inspired by an attorney. The challenge involves going live daily for 30 consecutive days, addressing various financial and personal topics. Jeff highlights the mental challenges, such as overcoming self-doubt and fear of public speaking. Despite initial fears, he has received positive feedback and experienced personal growth. Jeff emphasizes the importance of confidence and encourages others to face their fears and believe in their abilities. He plans to continue using Facebook Live for future promotional and supportive purposes.