In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.

In this episode we cover:

•Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people

•How he stumbled upon memory teaching

•The story and catalyst of how he started this kind of teaching

•Explanation of how direct response marketing works

•Books and social accounts as a passage that is pointing to a central hub and funnel

•How he tracks communications to know what people have and haven't done

•The particular structure he uses for his emails and content

•Dual Path Readership

•Facebook vs. YouTube

•Aware and unaware market

•How he uses YouTube and creates engagement for his videos

•Discussing selling pitches in videos

•How to know how much free stuff to give

•Why you want your competition to pay attention to you

•Proprietary language used by Dr. Anthony

Links mentioned in the podcast

•LinkedIn

•Website

•Branding You Academy