This episode explores the critical role of user experience (UX) in banking apps, showing how UX has evolved from a "nice-to-have" to a game-changing competitive edge. Banks that fail to prioritize UX risk being left behind.

The conversation explores the real cost of poor UX, from customer churn to damaged reputations, and highlights five tips to test if the banking app may need a UX revamp, such as negative customer feedback. It also introduces actionable solutions, including the Jobs-to-Be-Done (JTBD) framework and the importance of emotional and inclusive design in building deeper and more meaningful connections with users.

Find out:

1. What are banks' main challenges in the digital age?
2. How can banks improve UX and foster customer trust through their apps?
3. What are the key considerations for banks in building and maintaining a successful banking app?

Read the full article at UXDA's blog:
https://www.theuxda.com/blog/could-your-banking-app-scare-users-away-5-must-do-tests

* AI podcast on UXDA article powered by Google NotebookLM