From Journalism to VC Comms: Frederik Barsøe on Telling Startup Stories That Stick

What happens when a journalist turns PR pro and dives headfirst into the startup and VC ecosystem?

In this episode, we sit down with Frederik Barsøe, PR & Comms Lead at Scale Capital, who shares his journey from Denmark’s top newsrooms to the heart of Europe’s tech scene. Still with a foot in both the media and PR worlds, Frederik, who also serves as a UK producer for TV2 Denmark, offers rare insights into what makes stories land in broadcast. Fred also shares his experience in the world of startup PR, whether you’re bootstrapped or backed, as well as VC.

We cover:

• The divide between bootstrapped and VC-backed startup storytelling
• What VCs actually want to say (and what founders get wrong)
• Why founders should avoid buzzwords and over-polished comms
• How to think like a journalist... and pitch like one
• The biggest PR mistakes startups keep making (and how to fix them)
• How to build visibility as a VC without hogging the spotlight

🎧 Give it a listen, and for more do check out the rest of our pod. If you find it useful, don't forget to give us a 5-star review!

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog