Sephora USA is a destination most brands want on their roadmap

Understanding their strategy is very important for many in the Beauty industry

Jennifer Carlsson has taken a step back and done an in-depth and highly informative report into Sephora’s Skincare category.

This 100 page report looks at 3 key areas

1️⃣ Brands

>>> Full list of all Sephora stocked Skincare brands

>>> Listed the brands that have been added and which have been kicked out

>>> Looks at how these brands in Sephora perform on Instagram

2️⃣ Products

>>> Analysed all products and pulled out those with the highest reviews/review scores/likes

>>> List top 6 products across 6 skincare subcategories

>>> Look at product trends – packaging & formulation

>>> Overview of skin concerns and numbers of products to address them with average price

3️⃣ Statistics

>>> Diversity of founders

>>> Cruelty free and Vegan brands

>>> Brand’s target audience

>>> Pricing

>>> Product packaging colours

It is a very thorough report which is helpful to brands in Sephora, aspiring to get into Sephora or investors looking to see gaps in the market.

I really recommend contacting Jennifer for more information on Linkedin or see her website.

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