Welcome to our 30th Podcast! Get ready to go on a journey through the eras! From the dot com bubble to live streaming on Twitch, our special guest Grahame Farmer has seen it all.
Back when animated Flash websites and online games were cutting edge, Grahame was honing his web design skills. Little did he know that connecting with a local club owner complaining about their lackluster site would spark a decades-long career in dance music.
Fast forward through pioneering online marketing strategies, launching the influential platform Data Transmission, and now mentoring new generations of DJs and producers. Grahame has constantly innovated to help artists, even when he struggled to find his own mentor.
Between nostalgic stories of printing magazines and hosting festivals in empty car parks, Grahame looks to the future, from leveraging new social platforms to experimenting with mixed reality. He’s always chasing that next track, not content to rest on past successes. The dance music marathon continues.