Building a solid relationship with your consumers is what branding is primarily meant to accomplish. Certain businesses do that really well and as consumers we never question whether we are being overcharged for certain products or services. This has a lot to do with our cognitive thinking and what we perceive to be just & fair depending on the environmental setting. Let's dig deep & see how this works. Follow us on Social @Kiama_junior , @SIFTGroupXEmail : [email protected] website : www.siftgroup.netMake sure to like, subscribe, leave a review & comment & also share the episode with your friends.Enjoy the episode !