In this episode, Becca Pountney, a wedding industry expert, shares her journey from launching her business in 2016 to becoming a sought-after speaker at the world’s largest wedding industry conference in Las Vegas. Becca discusses her podcast, "Wedding Pros Who Are Ready to Grow" which offers invaluable insights for starting and scaling a profitable wedding business. She delves into her content creation process, networking strategies, and the power of podcasts in building trust and credibility. Becca also highlights the importance of a strong launch strategy and leveraging social media, particularly Instagram, to engage with her audience. Tune in for actionable tips and inspiring stories!

Try Podsqueeze for free

 

Links & Resources

Website : https://beccapountney.com/podcast/

Wedding MBA Conference : https://www.weddingmba.com/

Captivate : https://www.captivate.fm/

Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Audiogram : https://getaudiogram.com/

YouTube : https://www.youtube.com/@beccapountney3941

TikTok : https://www.tiktok.com/@becca.pountney

Facebook : https://web.facebook.com/beccapountney

Instagram : https://www.instagram.com/beccapountney/

Timestamps

The invitation to speak in Las Vegas (00:00:29) Becca shares her excitement about being invited to speak at the world's largest wedding industry conference in Las Vegas.

Starting the podcast and business (00:02:35) Becca shares her journey of starting her business in 2016 and the challenges and motivations behind starting her podcast two years ago.

Benefits of podcasting for business (00:03:50) Becca discusses the advantages of using a podcast as a platform for sharing knowledge, building trust, and attracting new clients.

Impact of the podcast on Becca's business (00:05:44) Becca explains how her podcast, despite having a small audience, has led to client conversions and enhanced her credibility in the wedding industry.

Content creation and guest features (00:07:58) Becca elaborates on how she generates content ideas, including addressing common industry questions and featuring experts and clients on her podcast.

Networking and collaboration through podcasting (00:09:47) Becca discusses how podcasting has facilitated connections with other industry professionals and speakers, leading to valuable relationships and opportunities.

Repurposing and sharing podcast content (00:14:21) Becca details the process of editing, repurposing, and sharing podcast episodes, including utilizing PodSqueeze for time stamps, titles, and show notes.

Utilizing audio grams on Instagram (00:16:54) Becca shares her strategy for using audio grams generated by PodSqueeze on Instagram, including tips for creating engaging content for reels and stories.

Engaging with the audience on Instagram (00:18:21) Becca explains her approach to writing descriptions for Instagram reels, including encouraging audience engagement and utilizing DMs to share podcast links.

Using content across platforms (00:19:01) Becca discusses using content across multiple platforms to reach a wider audience.

Benefits of niche industry podcasts (00:19:31) The host and Becca talk about the benefits of niche industry podcasts for learning and business growth.

Starting a podcast for business (00:20:59) Becca explains how a podcast can enhance credibility and trust for businesses, especially in niche markets.

Launching a podcast effectively (00:22:04) Becca shares tips on launching a podcast effectively, including pre-recording episodes and building a supportive community.