How do countries win hearts and minds without military force? In this episode of Diplomacy and Discourse, we explore the massive world of soft power and cultural diplomacy in 2026.

🌍 WHAT WE COVER:

• Soft power vs hard power strategies

• K-culture's global domination (BTS, Squid Game, webtoons)

• FIFA World Cup 2026 & Milano Cortina Olympics 2026

• Thailand's "One Family, One Soft Power" initiative

• Digital diplomacy and AI governance

• Streaming wars as cultural battlegrounds

• Educational exchanges shaping future leaders

• How South Korea, USA, China, and EU compete

💡 KEY INSIGHTS:

Countries are investing billions in cultural influence. From Netflix originals to Olympic hosting to international student programs—soft power shapes global politics more than you think.

📚 EPISODE HIGHLIGHTS:

• UK Forum on Cultural Diplomacy insights

• Real 2026 examples of soft power in action

• Why entertainment is now a national security asset

• How sports diplomacy builds alliances

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