Brad unpacks Adii's content marketing strategy at Cogsy that has led to consistent 30% growth month over month. Plus you'll hear thoughts on transitioning from demo requests to self-serve, TripleWhale's influencer strategy, Klaviyo's Partnership program, and the importance of measuring community driven value (i.e. dark social).

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Links from episode:

- Cogsy

- Elevar

- Triplewhale

- Klaviyo

- Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter)

- Adii Pienaar, Founder & CEO @ Cogsy (Connect on LinkedIn and Twitter)

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