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30% No More? Why Every Studio Should Be Rethinking Mobile Monetization
📖 Episode Summary:
In this episode, we delve into the evolving landscape of mobile game monetization with Chip Thurston, Head of Gaming at FastSpring. We explore the implications of the Apple vs. Epic ruling, the shift towards direct-to-consumer (DTC) strategies, and how webshops are becoming essential for game studios aiming to retain more revenue and foster stronger player relationships.
🔑 Key Topics Covered:- Impact of the Apple vs. Epic ruling on mobile payments
- Transition from app store reliance to DTC models
- Advantages of integrating webshops for game studios
- Understanding the Merchant of Record model
- Strategies for scaling monetization efforts
Chip Thurston is the Head of Global Partnerships at FastSpring, a leading e-commerce platform for software and digital products. With extensive experience in digital monetization, Chip provides valuable insights into optimizing revenue streams for game developers.
📌 Resources & Links:- FastSpring Official Website
- Meet Chip on LinkedIn
Enjoyed the episode? Subscribe to our podcast for more insights into the gaming industry's evolving monetization strategies. Don't forget to leave a review and share this episode with fellow developers and industry professionals.
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By Greg📖 Episode Summary:
In this episode, we delve into the evolving landscape of mobile game monetization with Chip Thurston, Head of Gaming at FastSpring. We explore the implications of the Apple vs. Epic ruling, the shift towards direct-to-consumer (DTC) strategies, and how webshops are becoming essential for game studios aiming to retain more revenue and foster stronger player relationships.
🔑 Key Topics Covered:- Impact of the Apple vs. Epic ruling on mobile payments
- Transition from app store reliance to DTC models
- Advantages of integrating webshops for game studios
- Understanding the Merchant of Record model
- Strategies for scaling monetization efforts
Chip Thurston is the Head of Global Partnerships at FastSpring, a leading e-commerce platform for software and digital products. With extensive experience in digital monetization, Chip provides valuable insights into optimizing revenue streams for game developers.
📌 Resources & Links:- FastSpring Official Website
- Meet Chip on LinkedIn
Enjoyed the episode? Subscribe to our podcast for more insights into the gaming industry's evolving monetization strategies. Don't forget to leave a review and share this episode with fellow developers and industry professionals.