Noah Fleming is the bestselling author of EVERGREEN: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving, and helps companies from $2M to $2B create long-term, sustainable, highly profitable customer relationships.

Noah doesn’t bill by the hour, he doesn’t sell deliverables, and he regularly sells projects for $70k that he used to sell for $7. And no, Noah isn’t some snake oil salesmen. The best part is his clients are thrilled with the deal, because Noah is focused on something most agencies aren’t: the value the project creates for the business.

In today’s chat, we cover everything from how Noah developed these skills from the consulting master himself, Alan Weiss, to the missteps he took when applying it early on.