⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

We made it! This is the final episode of my 30-day podcast challenge, and I'm doing something different today, answering YOUR questions about product development, flavours, and everything in between.

If you're a food and drink brand struggling with product development decisions, wondering how to choose the right flavours, or curious about what's coming next in the industry, this episode is packed with answers.

I've been getting so many messages from listeners asking about my services, about flavour trends, about the biggest mistakes brands make, so let's tackle them all in one place.

Honestly, these are the questions I wish more brands would ask before they waste time and money going in the wrong direction.

In this Q&A episode, I cover:

• My three service packages explained: Create, Choose, and Fix (and what's included in each)
• The #1 mistake food and drink brands make
• The 5 biggest flavour trends for 2026
• My step-by-step process for choosing the right flavour for your next launch
• Why "I like it" doesn't help product development at all
• What new affordable services I'm creating for 2025 (I want YOUR input!)

Thank you for following along this entire challenge. Your support means everything 🙏.

If you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast. Your review genuinely helps this podcast grow and makes it more visible to other food and drink brands who are struggling with the same challenges you might be facing. 🙏

💌 ⁠Subscribe to my weekly newsletter⁠. Every week, I break down the biggest challenges in food and drink product development and show you exactly how to solve them. No fluff, just practical insights from real projects with real brands.

👋 I'm Manon Galizzi, a flavour expert and food scientist with 10+ years in the industry, including training at a flavour house and working with iconic brands like McVitie's, Yeo Valley, Burger King, and Jacob's. I founded EPICSI to help UK food and drink brands nail their flavour strategy and choose the best flavour profile, especially for challenging formulations.If your sales are declining due to taste complaints, I diagnose what's wrong and rebuild your flavour profile. If you're launching functional or plant-based products struggling with bitter, fishy, or earthy notes from marine collagen, plant proteins, or adaptogens, I help you choose flavours that actually mask or complement those notes.

I specialise in clean-label, additives-free, plant-based, and functional food product development.

Unlike generic flavour houses or co-manufacturers, I provide custom flavour language training, run extensive trials (up to 200 per project), and guide you through every tasting and decision.

Research shows flavour is the #1 driver of repeat purchase. Get it right, customers return. Get it wrong, they don't.

Each episode shares practical strategies for food and drink product development, flavour selection, and fixing products that aren't performing.

👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠YouTube⁠ or via my ⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠.