#30. The Quest for Timeless Tech

Per Brickstad, founder and chief designer at Transparent, joins us in our 30th episode – a milestone worth noting. Transparent is on a mission to become the world’s first circular tech brand, building modular and upgradable audio gear that challenges consumer electronics’ throwaway logic.

From a Stockholm design studio to a global hardware company, this is the story of how passion for music, sustainability and design became an international business.

In this episode:

✅ Why industrial design must enter early

✅ How Transparent’s first concept went viral and launched through crowdfunding

✅ The challenge of building timeless, modular hardware that lasts for generations

✅ Growing globally via design retail rather than tech press

✅ Why long-term investors matter more than quick VC money

This episode sponsored by our partner Lightbringer, an AI-powered patent platform helping tech companies protect their edge fast, with in-house legal expertise.

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