On this episode, Vinay is joined by Melissa from Nourished, a start-up where they create a personalised nutritional supplement using 3D printers in single batches. Melissa shares her background that led to this venture, describes various aspects of the product, benefits of the unique market and how their adaptability meant they could create a new blend as requested by customers for nutritional support during the coronavirus pandemic.
Topics Covered in this Episode:
What is Nourished?About the Gummy StacksLive Stacks vs create your custom stackHow they designed the personal stacks?Benefits and challenges of 3D printingWhat is Nourished?
How it startedThe technology behind itThe problem and the solutionThe previous business that led to Nourished“One of the trends we see is people not supplementing to make up for a shortage of nutrients but to boost performance.”
Gummy Stacks
Seven nutrients in the product – Why 7 nutrients?The UK as a test market and understanding the marketKeep it simple and realise that you do have something to give“More than half of the UK takes vitamins on a regular basis.”
Life Stacks vs create your custom stack
Paralysis of choice potentialCategory choicesBlend surrounding CoronavirusQuick timeline turnaround because made on demandResponse to market demand in real-time“We can add new stacks in seven minutes.”
How they designed personal stacks
Testing for future biometric productsFinding the right way to offer value and generate incomeHow they chose ingredientsCost and numbers
Cost-effective price pointA High percentage of people choosing customised stacksAmbition for number of subscribers now vs 3 yearsBenefits and challenges of 3D printing
How the prototype worksImportance of a good teamAn open market full of enthusiasts pushing forward for the advancement of the technology.“When you have a prototype, you have to get as much experience as you can and continually optimise the design until you have something good enough.”
For more information:
Website: https://get-nourished.com/