From Leads to Leases - Senior Living Marketing and Sales

#30 Revolutionizing Senior Housing Placement: The Role of Technology and Personalized Care with Margo Falls


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Summary

Margo Falls, founder and CEO of SeniorPark.io, discusses how the platform is transforming the way senior placement agents and senior living communities communicate. SeniorPark.io helps placement agents find communities with availability or vacancies that are a great fit for their clients. The platform aims to take the guesswork out of the process and allow placement agents to focus on providing the best care for their clients. Margo emphasizes the importance of personalized care and understanding the unique needs of each individual and family. She also highlights the role of technology in senior housing and the need for transparency and accountability in the industry.


Important Links:

  • Connect with Margo Falls on LinkedIn
  • Learn more about SeniorPark.io
  • Connect with Margo on IG

  • Takeaways

    • SeniorPark.io is a platform that helps placement agents find communities with availability or vacancies that are a great fit for their clients.
    • The platform aims to take the guesswork out of the process and allow placement agents to focus on providing the best care for their clients.
    • Personalized care is crucial in the senior housing industry, as each individual and family has unique needs and preferences.
    • Technology is transforming senior housing by making the process easier and more efficient, and increasing transparency and accountability in the industry.

    • Chapters

      00:00 Welcome Margo Falls to the Podcast

      01:07 Overview of SeniorPark.io and its Benefits

      03:49 Margo's Journey in the Senior Living Industry

      06:32 The Personal Nature of Senior Living and the Importance of Qualifying Leads

      11:53 The Need for Awareness and Education in the Senior Living Industry

      13:38 How SeniorPark.io Works for Placement Agents and Providers

      17:22 Differentiating Senior Park.io from Other Senior Housing Placement Platforms

      19:22 Connecting Placement Agents and Assisted Living Facilities

      21:54 Transparency and Accountability

      25:30 Transformations in Technology for Senior Living

      27:24 Technology's Role in Personalized Care for Placement Agents

      28:55 Advice to Other Age Tech Companies

      31:01 The Human Element in Senior Housing

      ...more
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      From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci

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