In this episode of CRO Live Hour, hosts Khalid and Simbar dive into the topic of A/A testing, discussing whether or not it's a worthwhile endeavor for businesses to pursue.

A/A testing, which involves testing two identical versions of a website or app against each other to check the reliability of the testing platform, has been a subject of debate in the world of conversion rate optimization (CRO). Some argue that A/A testing can be useful for establishing a baseline measurement for future A/B testing, while others contend that it's a waste of time and resources.

Khalid and Simbar provide insights and examples from their own experiences in the industry, and offer tips for businesses considering A/A testing. They also touch on the importance of testing methodology and statistical significance and the potential risks of misinterpreting A/A testing results.

Whether you're a CRO professional or simply interested in optimizing your website or app, this episode offers valuable insights into the benefits and drawbacks of A/A testing, and the role it can play in your testing strategy.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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