We're all salesmen and saleswomen, no matter which industry we're in. Even when we're not pitching our products and services, every day on a personal level, we're selling our ideas and beliefs whenever we share our thoughts with people; trying to get them to see from our vantage point. Thing is, so few of us get to know those we're selling to before we go in for the sale. What if instead, we lead with conscious branding: the business of earning trust? Journey with your boy as I offer insights on how to come from a place of passion over profits. I also share why we must become stronger listeners of the stories we're surrounded with daily and center our businesses around the many issues of our audience. Because when we connect, that thing we're doing sells itself - no upselling required.

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Shine hard. Grind harder.