Guest: Anita Tandon. Anita is the founder of Blink Advisory, which works with early stage start-ups and incubated ventures to architect their go-to -market and growth strategy - helping them to clear their vision and get a running start. Anita has over 15 years of experience driving marketing teams, including launching Brandless and heading up D2C marketing at Education First, as well as a variety of previous roles with Google and Stitch Fix. She is also a member of the Sesame Workshop Leadership Council, the non-profit behind Sesame Street & educational resources that reach over 150M children worldwide. In this episode, Anita gives us a great recap about the evolution of marketing, discusses current debates like data privacy and customer relationship, and talks about technologies, the skills needed for the future marketing leaders and the trends in the sector.