I feel like consistency is a dangerous word when chatting with a room full of creatives. Because the second consistency in business becomes the topic, I know most of you tune out. But before you do…. 

Being consistent is something that we are not. If anything, we creatives are consistent at being inconsistent. That’s our thing. It allows us to get creative, move on to something else quickly, produce ideas, create something magical that others didn’t see, it's our mojo. 

However, and here’s the penny drop moment… consistency is what grows your business. And it’s not consistency overall. But it's being consistent in one area in particular. And today, that’s what we are talking about. 

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