Today the podcast launches under its new name: Pattern of Purpose. I’m talking all about why I named it Beyond the Mood Board in the first place, how this pivot relates to my business rebrand, and what to expect in future episodes.

 

Six months into podcasting can change a lot. What began as a medium for content marketing has now shifted into a referral generator, networking platform, and channel to develop my point of view. 

 

On this episode I open up about:

• My intentions for starting a podcast,
• Why I was confused when people asked where they could learn more about my work,
• How my rebrand had me questioning everything, and
• Risking losing some of my current audience to gain long-term brand awareness.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.