<p>Back for round 2, Peter Cohan is the founder and principal of The Second Derivative and author of The Great Demo!. He's basically a legend. The OG thought leader for Presales. </p>

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Send in a voice message: https://podcasters.spotify.com/pod/show/burning-presales/message

Back for round 2, Peter Cohan is the founder and principal of The Second Derivative and author of The Great Demo!. He's basically a legend. The OG thought leader for Presales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/burning-presales/message

<p>Back for round 2, Peter Cohan is the founder and principal of The Second Derivative and author of The Great Demo!. He's basically a legend. The OG thought leader for Presales.&nbsp;</p>

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Send in a voice message: https://podcasters.spotify.com/pod/show/burning-presales/message

#30 What exactly is good discovery and why is understanding it so important? | Peter Cohan

Listen in as Presales leaders from across the globe answer today's Burning Presales questions with your host, Mark Green. 
From Peter Cohan, Don Carmichael and Chris White to Adam Freeman, plus many others, tune in to hear what the industry's best are doing to solve the most nagging of Presales and Buyer Enablement questions, and what you can do to lead growth for Presales, Sales Engineering and Solution Consulting.

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Listen in as Presales leaders from across the globe answer today's Burning Presales questions with your host, Mark Green. From Peter Cohan, Don Carmichael and Chris White to Adam Freeman, plus many others, tune in to hear what the industry's best are doing to solve the most nagging of Presales and Buyer Enablement questions, and what you can do to lead growth for Presales, Sales Engineering and Solution Consulting.

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#30 What exactly is good discovery and why is understanding it so important? | Peter Cohan

#30 What exactly is good discovery and why is understanding it so important? | Peter Cohan