You're ready to start promoting your podcast, but what do you actually promote?

Do you share a link to your podcast on iTunes/Apple Podcasts because that's what 60-70% of people are using?

Do you share a link to the individual episodes themselves?

In this episode, I explain exactly what link to share and how this will change depending on whether you're pre/post-launch, the objective of the podcast, and where you're sharing it.

To learn more about the resources mentioned in this episode, visit the show notes.