Today I want to dive into an interesting Case Study that I've been looking at...

This massive company was looking into a deal, and they were trying to decide whether or not to take it...

Now the Acquisition Team's job is to ACQUIRE, because nobody gets a bonus for passing up on deals...

They wrestled with the deal for a while, and finally decided to take it.

The result?

I'll let you listen in and find out for yourself...

(PS- I am so glad I understand this principle, as it has saved me numerous times. I hope you take it to heart)

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