Business English Made Easy

30. Winning Comparisons: How to Use Comparative and Superlative Forms to Sell Your Ideas

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Communicating the value of your ideas requires more than just good data—it’s about making them stand out. Comparative and superlative forms like “better,” “more efficient,” and “the best” are powerful tools for persuasion in pitches, presentations, and negotiations.

In this episode, learn how to:


  • Highlight the advantages of your solutions with comparisons.
    • Use impactful phrases like “Our proposal offers better value” or “This is the most innovative approach we’ve developed.”
    • Avoid common pitfalls, such as overusing superlatives or being vague, to keep your message sharp and professional.


      • Master the art of persuasive comparisons with our free worksheet: lvlinguistics.be/episode30.

      Episode Transcript: lvlinguistics.be/episode30


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      Business English Made EasyBy LV Linguistics