We’re currently doing a series of episodes looking at the concepts of getting back to basics and simplicity.  We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age.

When working with a testing tool, it’s easy to get lost in the excitement of all of the possibilities.  Those possibilities though may never materialize if proper planning doesn’t happen.

Looking through the lens of getting back to basics and simplicity, why is a testing roadmap critical to the success of a testing and optimization program?  What are the key inputs for a testing roadmap?  What happens if this key component is ignored?

On this week’s episode of the 33 Tangents podcast, Jason and Jim welcome Jason Boal, 33 Sticks’ Optimization Strategist to talk about one of the key foundational concepts for a successful optimization program.  This discuss what goes into developing a testing roadmap, how to include business objectives, and what happens when a testing roadmap becomes neglected.

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