In this episode of the ITB Travel Hero Podcast, Lea Jordan, Member of the Board of Experts at the ITB Berlin Convention, speaks with Skift Editor-in-Chief Sarah Kopit ahead of her opening keynote at ITB Berlin Convention 2026’s Marketing & Distribution Track: “Travel’s Uneven Future: How Demand, Dollars, and Influence Are Shifting.”

Tune in for a sharp preview of what’s changing in global travel:

• why growth is fragmenting

• which assumptions may no longer hold

• whether AI is shifting efficiency — or power

Listen now ⬇️