“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” says James Park, co-founder and CEO of Fitbit. Earlier this fall, Fitbit turned a significant corner when it released its first and long-rumoured smartwatch, the Fitbit Ionic. The Ionic is certainly the most feature-rich wearable Fitbit has ever developed, delivering what Park calls “a health and fitness first platform that combines the power of personalization and deeper insights with Fitbit’s most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.” Today, Daniel Shaw, one of Fitbit's Senior Product Marketing Managers, is on the podcast to talk about the Ionic and the future of health and fitness tracking.