Sarah Jo Crawford and Robert Ferguson discuss the ideas on how to develop content:

• mine social media for discussions
• dig deeper in specific areas
• use audience "magic moments"
• solve a problem or pain point
• trending topics and their impact on your area of expertise

On developing content... should you plan all your content ahead of time? What do you think?

And then they turn to an expert, Karin Wiberg, to weigh in on content creation. Robert interviews her and they chat about:

• brainstorming and other tactics
• how to generate specific content for an area
• using your own voice to be fresh after research
• using triggers from daily life
• reasons why speakers (and others) find it hard to find content
• creative ways to develop content
• Karin's ideas on a content calendar
• and more.

Karin Wiberg is a Ghostwriter, Editor, Publisher, and Coach. Connect with her on LinkedIn.

Listen to the Podcast to learn all the details and more!

Sarah Jo Crawford is a marketer, writer, and professional speaker - connect with her on Twitter and LinkedIn.

Robert Ferguson is a speaker, writer, and consultant with a passion for values. Reach out on LinkedIn to connect.

The KEY5 Podcast is produced by the Team at YourLocalStudio.