Throughout his career Dick has helped major corporations and world class brands adapt to change and improve business performance through innovative technology and process improvement.

He is the co-creator of the stellar Enterprise Selling, MEDDIC / MEDDICC / MEDDPICC, His key expertise is in Value Selling, Customer Engagement Process and Technology ROI.

We explored with Dick:

How the methodology came about.

Why its vital to 'begin with the end in mind'.

What is 'fair exchange of value'.

Why an engagement plan involving the Economic buyers at the start is vital to any complex enterprise sale.

and much more...