Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed


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Still trying to build your business using strategies that don't feel quite right anymore? You're not alone - and you're not doing it wrong. The rules have changed, especially if you're building a business in midlife.

In this episode of Midlife Business Academy, we're throwing out the outdated playbook and exploring what really works when you're running a business in your 40s, 50s, and 60s. This is where strategy meets season of life - and where you get permission to do it your way.

In this episode, you'll learn:

  • Why midlife business owners are wired differently - and why that matters

  • The outdated rules we were taught (and what to believe instead)

  • What the Typewriter Generation needs from modern marketing

  • 6 new rules for growing a business that actually fits your life

  • Why alignment, not hustle, is the new business currency

Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits

If this episode resonates, share it with a fellow business owner who's ready to stop hustling and start building with intention.

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Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.By Lori Lyons, Business and Marketing Coach. Owner of a Website Design Agency