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302: Olga Oleinikova (Ashley Talks ASH19)
Podcast highlights:
13:00 In your career of studying people, what are some things people in business should know and try to apply in their daily life? -- Consider whether you're dealing with customers on the one hand, or members of your team on the other. With customers, follow them. Don't develop solutions that don't respond to a need. Get inside their behavior and don't make them do something they don't want to do. With your team, always listen. Be open and receptive to what you see.
24:50 Let's talk about social media. What is your favorite social network and what do you think is the future of social media? -- Today social media is like a shopping mall. Younger people don't watch TV, but they are all on social. This means social media is the most effective way to reach your target audience. The problem for most companies is turning social media interest into sales. In terms of platforms, Facebook and Instagram are the two highest drivers of converting interest into sales.
59:00 How does one get on the Forbes' 30 Under 30 list? -- The key is focusing on what matters to you. Do your own thing and find your own path. If you have a path, people will see it and come on-board. Receiving this award brought us a lot of new clients. We received a lot of media and promotion from it as well. It was also a big validation.
Podcast notes:
00:05 Welcome Olga Oleinikova, co-founder and CEO of Persollo, to Ashley Talks with host Ashley Galina Dudarenok.
01:15 What is your story? -- Started current and first business in 2015. Originally from Kiev, Ukraine; moved to Australia in 2012. Came to Sydney to do a PhD in Political Science. The academic journey became a bit boring so decided to switch paths and pursue this business idea.
04:15 How was the transition jumping into business? -- As a person, was always entrepreneurial. Always had a mindset for raising money. The area is different, clearly; but in the end it's just about people. Picked Australia for the sense of adventure; no real connections there. Still linked back home quite a bit as most of Persollo's development team is in Ukraine.
08:55 Have you always been an over-achiever? -- Thirsty for new adventures; just want to enjoy life. Things just happened and there's a lot of luck involved...and hard work.
13:00 In your career of studying people, what are some things people in business should know and try to apply in their daily life? -- Consider whether you're dealing with customers on the one hand, or members of your team on the other. With customers, follow them. Don't develop solutions that don't respond to a need. Get inside their behavior and don't make them do something they don't want to do. With your team, always listen. Be open and receptive to what you see.
18:05 You work with people from two very different cultures, Australia and Ukraine. What are the differences you see in how people work? -- Never did business in Ukraine, so keep that in mind. In Australia, people seem more willing to invest in new ideas and products.
20:00 Do you find it's easy to do business in Australia? -- Yes, very much. My story is one of being female, being a migrant, and being young. This is an intersection of many challenges but still it's possible to do well. As a woman, there is a lot of support from other women in business. There are networks to provide help and encouragement.
24:50 Let's talk about social media. What is your favorite social network and what do you think is the future of social media? -- Today social media is like a shopping mall. Younger people don't watch TV, but they are all on social. This means social media is the most effective way to reach your target audience. The problem for most companies is turning social media interest into sales. In terms of platforms, Facebook and Instagram are the two highest drivers of converting interest into sales.
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By Graham BrownPodcast highlights:
13:00 In your career of studying people, what are some things people in business should know and try to apply in their daily life? -- Consider whether you're dealing with customers on the one hand, or members of your team on the other. With customers, follow them. Don't develop solutions that don't respond to a need. Get inside their behavior and don't make them do something they don't want to do. With your team, always listen. Be open and receptive to what you see.
24:50 Let's talk about social media. What is your favorite social network and what do you think is the future of social media? -- Today social media is like a shopping mall. Younger people don't watch TV, but they are all on social. This means social media is the most effective way to reach your target audience. The problem for most companies is turning social media interest into sales. In terms of platforms, Facebook and Instagram are the two highest drivers of converting interest into sales.
59:00 How does one get on the Forbes' 30 Under 30 list? -- The key is focusing on what matters to you. Do your own thing and find your own path. If you have a path, people will see it and come on-board. Receiving this award brought us a lot of new clients. We received a lot of media and promotion from it as well. It was also a big validation.
Podcast notes:
00:05 Welcome Olga Oleinikova, co-founder and CEO of Persollo, to Ashley Talks with host Ashley Galina Dudarenok.
01:15 What is your story? -- Started current and first business in 2015. Originally from Kiev, Ukraine; moved to Australia in 2012. Came to Sydney to do a PhD in Political Science. The academic journey became a bit boring so decided to switch paths and pursue this business idea.
04:15 How was the transition jumping into business? -- As a person, was always entrepreneurial. Always had a mindset for raising money. The area is different, clearly; but in the end it's just about people. Picked Australia for the sense of adventure; no real connections there. Still linked back home quite a bit as most of Persollo's development team is in Ukraine.
08:55 Have you always been an over-achiever? -- Thirsty for new adventures; just want to enjoy life. Things just happened and there's a lot of luck involved...and hard work.
13:00 In your career of studying people, what are some things people in business should know and try to apply in their daily life? -- Consider whether you're dealing with customers on the one hand, or members of your team on the other. With customers, follow them. Don't develop solutions that don't respond to a need. Get inside their behavior and don't make them do something they don't want to do. With your team, always listen. Be open and receptive to what you see.
18:05 You work with people from two very different cultures, Australia and Ukraine. What are the differences you see in how people work? -- Never did business in Ukraine, so keep that in mind. In Australia, people seem more willing to invest in new ideas and products.
20:00 Do you find it's easy to do business in Australia? -- Yes, very much. My story is one of being female, being a migrant, and being young. This is an intersection of many challenges but still it's possible to do well. As a woman, there is a lot of support from other women in business. There are networks to provide help and encouragement.
24:50 Let's talk about social media. What is your favorite social network and what do you think is the future of social media? -- Today social media is like a shopping mall. Younger people don't watch TV, but they are all on social. This means social media is the most effective way to reach your target audience. The problem for most companies is turning social media interest into sales. In terms of platforms, Facebook and Instagram are the two highest drivers of converting interest into sales.