South Sudan joins the global community in commemorating the start of World Breastfeeding Week, echoing the World Health Organization’s call for collective responsibility in supporting breastfeeding mothers. In a country where maternal and child health remains a significant challenge, breastfeeding is a lifeline. In this episode, Gloria Ayub, Risk Communication and Community Engagement officer at WHO shares vital insights into the kind of support mothers in South Sudan need to give their children the best start in life.