This podcast is part two of a four-part workshop series with Maryanne Dersch. Over the next few weeks, you’ll be hearing Maryanne break down how you can grab the attention and attract long-term, loyal donors. Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy.  Let’s get started! 

 

Key Takeaways:

[1:25] Who is Maryanne?

[2:30] Maryanne gives a brief summary of the first two steps they covered in part one. 

[5:35] Step 3: Communication goals. 

[9:40] Create a plan and use it as a roadmap. It doesn’t have to be perfect. Plans change!

[11:40] Think big and get creative! Don’t worry about editing it (for now). 

[17:00] In order to grow, you have to do things differently! 

[18:10] Maryanne breaks down a vision exercise you can do to help see your future self. 

[22:50] If you don’t meet this goal, what’s the worst that can happen? 

[26:45] Maryanne shares an example of what step 3 looks like when you apply it. 

[30:55] Step 4: Messaging. 

[36:15] How do you create your own ‘ideal donor’ avatar?

[41:15] Should you have more than one avatar? 

[45:20] How do you structure a brand pyramid? 

[52:00] What questions should you be asking yourself? 

[59:35] Maryanne explains why it’s so, so important to have belief statements in your company. 

[1:02:45] Belief statements let you know when you and your organization need to speak up. 

[1:10:20] Step 4 is all about understanding who you’re talking to, and developing a system to talk to those people! 

 

Mentioned in This Episode:

Giving Back Podcast

Maryanne Dersch

Courageous Communication, by Maryanne Dersch 

Step 4: Avatar

Step 4: Belief Statements

Step 4: Messaging Brand Pyramid