thinkfuture: technology, philosophy and the future

304 Plant Based Food Science Innovation with Shashank Gaur of Elmhurst’s Milked

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  • Innovating in plant-based beverages and foods - Creating 40+ products a year - experimentation works!
  • The Innovation Lifecycle - grass-roots ideation - research and rapid prototyping to test product
  • Agile innovation - tough to create category busting products but it can be done
  • Breaking out of the "shelf-space" slots - no need for shelf space if online
  • Super unique and different: need to gather feedback and iterate - the brand is expected to be different
  • Creating new ingredients starts with patenting - need to protect the formulation before it goes public
    • ...more
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    thinkfuture: technology, philosophy and the futureBy chris kalaboukis
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