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Alan Gregerman challenges conventional wisdom about innovation, revealing how companies consistently misunderstand and misapply creative processes, hampering their potential for breakthrough thinking.

• Most organizations approach innovation backward by gathering employees in conference rooms rather than encouraging exploration outside the office
• The "99% rule" shows throughout history most innovations have been adaptations of existing ideas or observations from nature
• Cross-departmental collaboration struggles because companies emphasize differences (0.7%) rather than similarities (99.3%) between people
• Maintaining childlike curiosity is essential for innovation but most adults lose this trait between "the school bus and the world of work"
• Breaking out of expertise and embracing "enlightened ignorance" creates conditions for true breakthroughs
• Humans remain the source of creative ideas while AI and technology serve as enablers that bring those ideas to life
• Restructuring organizations into cross-functional "pods" instead of departmental silos creates environments where innovation thrives

Alan's new book "The Wisdom of Ignorance" is available October 14th wherever books are sold. Connect with him at alangregerman.com or on LinkedIn.

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