It’s probably more than fair to say that “traditional media,” like the kind our parents used to know, is a thing of the past. Newspaper subscriptions have dwindled for years… TV news is a shell of what it was in its prime. And car makers may not even include the AM band on the radio.

Sorry folks, your Facebook news feed is NOT the actual news. And what’s left of the “news” is arguably entertainment at best, and loaded with pop-up ads. So where do you turn if you want to know what’s REALLY going on??

One local journalist decided to answer that question with a question: Would people be willing to subscribe to a newsletter that was JUST the local news?? Tony Mecia is the executive editor of the Charlotte Ledger. He’s our guest today on the BrandBuilders podcast!