On this episode, hosts Yousuf and Francesco discuss cognitive dissonance with Master’s of Psychology candidate, Mikayla Colthirst-Reid. With a background and industry experience in marketing, social media and communications, Mikayla is attempting to explore how our own self-perceptions affect our decision-making processes and behaviours. She discusses how this phenomenon could make our choices predictable to a certain extent and therefore exploitable by marketing campaigns. Mikayla is returning to school after 7 years of industry experience in both corporate and not-for-profit roles. She also continues to do freelance work as a social media strategist and consultant and hosts a podcast dedicated to mindful marketing for online entrepreneurs.

If you would like to learn more about Mikayla and her work, you can follow her on Instagram @themikaylavictoria or connect with her on LinkedIn.

Full video available on YouTube

Recorded on Jan 5, 2021

Produced by Gavin Tolometti

Theme song provided by https://freebeats.io/ Produced by White Hot