There must be some kind of special sauce that allows a regular person to attract millions of followers, right?

That’s not entirely fair, because Sierra Dallas is not a regular person. She’s an enormous YouTube sensation and has the attention of millions of people across all of her social media. As the world of brick-and-mortar business continues to vanish before our eyes, the idea of an “online business” is quickly becoming just “business.” That means it’s more critical than ever before to cultivate your online presence in a big way, whether you’re an aspiring influencer or a local mom-and-pop shop or a national brand.

But when you start getting that big, it can also be very easy to screw up your personal brand. So what’s Sierra’s secret to creating a brand that’s envied by millions while being her authentic self, monetizing her audience, and living a life she loves? Let’s hear it directly from her.

In This Conversation We Cover: 

• [04:53] Growing up in Chino, California
• [07:32] Learning work ethic and working hard for what you want
• [12:32] Why Sierra went all-in on social media
• [14:02] The playbook for being a successful influencer
• [27:01] How to monetize social media

Resources:

• Instagram: @sierradallas
• YouTube: youtube.com/c/TheeSierraDallas
• Twitter: @SierraDallas
• Text "Dream Life" to 310-388-9724 to get our FREE dream life course
• Mastermind: https://workhardplayhardpodcast.com/mastermind/
• Connect with Rob on Instagram: https://www.instagram.com/robmurgatroyd/
• Connect with Kim on Instagram: https://www.instagram.com/kimmurgatroyd/

To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com

Work Hard Play Hard is a production of Crate Media