Hey Solopreneurs! We’re back with another one of our weekly Q&A shows, one of my favorite episodes to bring you.
If you’re new here first of all welcome! And second most Fridays we do a Q&A show where I ask you for question on Thursday and then I answer them on the following day’s show.
If you’d like to have your question answered on our next Q&A show join us on the Proudly Unemployable group and look for my question-requesting post, then drop yours in!
Let’s jump right in and hear your questions answered on episode 309 of The Solopreneur Hour.
More About Solopreneur Coaching And The Solopreneur Hour
On today’s show we answer your questions – of course – and I also share some reviews you’ve recently submitted. Thank you! Those are so appreciated, and so treasured; I love them, keep ’em coming so I can read yours on an episode soon.
And now we’ll get into your questions!
James
Q: Hey Michael. I’ve been listening to the podcast for awhile and I have learned a lot from you. Last Friday you had only a few questions to answer so I hope that you can fit my issue onto the next Q&A show.
I’ve gone to AskPat, and asked many other people over the years, but nobody has helped me out yet. I have an issue that has been holding me back for years now.
5 years ago I had someone make a website for me to sell my genealogy service through. In case you don’t know, genealogists build family trees and conduct family history and such. I don’t really have any interest in being a blogger – I just want to sell my service.
When I had plenty of money I didn’t really care that the site wasn’t getting traffic, and now that a really need to site to turn a profit, I have no money to put towards SEO.
Over the years I have added a bunch of blog posts in an effort to gain traffic, but it has not helped as I only get something between 25-100 visitors a day. I can go into a random blog post on my site, copy and paste a complete sentence into Google and my page will not even show up.
The site is Brooklynancestry.com. I am hoping you can take a look and see if there is something that I could do that would an impact on my traffic.
I own the domain BrooklynGenealogy.com domain as well and I have been thinking about making a separate site by moving half of my blog posts over to the new site.
I am not sure how Google would respond to something like that. What do you think?
Thanks in advance for any guidance you may be able to provide. I hope you keep the podcast going – it’s a great listen. Thank you.
A: Two ways I’ll attack this: my instinct is to tell you to bag the blog. Why? You aren’t passionate about it. I don’t know that this is your thing.
The second thing I’d do is to try to find someone in New York who is a good writer, who can write with a good journalistic narrative. Give them some of the information of what some of these family trees do and what they are. Link them up on Medium.com and reframe this. I’d get a domain name that has more mass appeal – The History of Brooklyn.com.
Implement those things. Also get a designer to redesign it. Download Yoast SEO (it’s a plugin) because it allows you to structure your blog posts with proper SEO keywords. Make your web site headline more interesting to everyone and give them good engaging content. When people see that and they see your articles are laced with history they’ll be interested in the services you offer. Add a footer at the bottom of your posts where you let them know what you provide.
Create a partnership with a great writer,