That Sounds Like a Plan!

30_When does sponsorship become advertising? Special Guest: Jess Birken


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Event sponsorship is arguably one of the most challenging and stressful aspects of planning a fundraising event.  Part of that stress is driven by the fact that there are IRS rules about what you can and cannot do and there’s a fine line where sponsorship can unintentionally drift from sponsorship to advertising.  

I talk about this and more with my special guest Jess Birken of Birken Law, a Minneapolis law firm that specializes in Nonprofit Law.

In this interview Jess and I discuss:

  • When does sponsorship become advertising? 
  • What does it mean when that happens?  What are the consequences? 
  • How can you prevent this from happening or plan ahead

Jess shares her best tips and advice for creating a win-win value proposition with your event sponsors

LISTENER ACTION ITEM:
  • Is your nonprofit healthy?  Take Jess's free quiz
  • Come up with an event sponsorship plan
  • Review the IRS rules
  • Talk to your lawyer, accountant or both to make sure you don’t face unintended consequences with your sponsorship offerings 
LIST OF RESOURCES 
  • Ep. 30 Show Notes
  • Alicia’s interview on Jess’s Pocast, Charity Therapy
SOCIAL MEDIA
  • Twitter: https://twitter.com/JessBirken 
  • Facebook: https://www.facebook.com/birkenlaw 
  • LinkedIn: https://www.linkedin.com/in/jessbirken/ 
  • Instagram: @jessbirken

Text me with a comment, question or topic you'd like me to cover in a future episode.

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That Sounds Like a Plan!By Alicia Baraga