For the month of December, my solo episodes are going to giving you a little but more information about my business and what it is that I do and how I came to do that.

Today I’m going over a brief history of Lemon and the Sea, starting way before running a business was even on my radar.

Topics Discussed:

• How I got started designing and creating at a young age
• My high school activities and how they influenced my future
• What architecture school taught me about business and design
• How I started my career after college
• The transition from full-time job to freelancing
• My first design request and early business decisions
• How I narrowed in on my niche and what I’m passionate about doing
• The ideas that didn’t work and why I started Process to Profitability
• How Lemon and the Sea is transitioning and what that looks like behind the scenes
• My mission statement, manifesto, and core values

Resources Discussed:

• Squarespace
• Reina Pomeroy