WTF Did I Just Read? Tech Sales & Marketing Edition

31. Backstabbing, Disagreeing, and Committing in Organizations

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In this episode of WTFDIJR, Chris and Dani are uncovering:

The theme of "disagree and commit," with a focus on how to navigate disagreements in a professional setting. The episode also touches on the challenges of communication and scheduling within the business context, especially in relation to CISOs and vendors.

Key Takeaways:

  • Disagree and Commit Philosophy: Chris emphasizes the importance of the ability to disagree yet commit to decisions for the greater good of the organization. This approach is vital in instances where consensus is unattainable, and decisions must still be made to move forward.
  • Strategic Communication: The episode highlights the need for effective communication tailored to the audience, whether it's C-level executives or other colleagues. This involves understanding perspectives, business needs, and conveying messages succinctly.
  • Scheduling and Follow-ups: Dani and Chris delve into the nuances of following up on warm introductions and scheduling meetings. Tips include providing multiple time options, using calendar links judiciously, and avoiding frequent reminders.
  • Vendor Relationships and Gifts: They discuss the dos and don'ts of vendor gifts, emphasizing practicality and thoughtfulness over extravagant or irrelevant items. They advise against gifts that lead to excessive marketing follow-ups or those that seem impersonal.
  • Platform Integration vs. Discrete Solutions: The episode briefly touches on the shift in the industry towards integrated platform solutions rather than discrete security point solutions, acknowledging the need for niche solutions in certain scenarios.
  • Understanding Seasons and Timings: Chris and Dani recognize the right time to reach out to professionals, especially considering their busy schedules and seasonal variations, is crucial for effective communication and networking.

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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread