In this podcast episode, Brett, a successful entrepreneur, shares his journey from a corporate job to building and selling his own business. He discusses the importance of designing a business that enhances life rather than controlling it, the role of discipline in achieving freedom and the significance of outsourcing tasks and trusting others. The two discuss the importance of not only setting clear goals but also understanding the 'why' behind them and staying disciplined in their execution.

Brett helps agency owners build businesses that amplify their life versus controlling it by leveraging the right people, systems and processes, removing the owner from day-to-day decision making without the constant fear of fires or a drop in service quality. Brett and his partner grew their business to more than 16 employees and sold it for more than 7 figures. Now he helps other business owners design their own sellable business.

What We Discuss:

(00:07:15) Accepting that it's okay to delegate tasks and trust others to make decisions because this can lead to increased autonomy and growth in the business.

(00:11:08) Even if you're not a great salesperson, if you focus on activities and outreach it will lead to results.

(00:12:30) Brett shares his background and how he naturally gravitated towards entrepreneurship.

(00:18:16) How building systems, processes and documentation makes a business scalable and attractive for potential buyers.

(00:20:42) Discipline is an important virtue in maximizing outcomes and achieving business growth.

(00:21:19) Creating a to-do list and learning how to prioritize tasks will lead to an increase in productivity and efficiency.

(00:28:06) Finding purpose in the day-to-day journey of building a business, making an impact and achieving personal and professional growth.

(00:31:11) Brett shares his initial emotions and experiences after selling his business.

(00:34:03) Brett discusses why it was important to him to create a business that aligns with his desired lifestyle, including the ability to travel, spend time with family and have personal freedom.

(00:39:07) Brett's current mission and purpose of helping businesses or agencies build a business that can amplify their lives through systems, processes and empowering the team.

(00:41:41) Shifting from a top-down approach to a more autonomous and initiative-driven team dynamic.

(00:42:39) Why it's important to be consistent with goal setting and weekly one-on-one meetings to identify goals and provide the necessary resources for team members to achieve them.

(00:47:58) Tools and methods for documenting processes, including the use of project management tools like Monday.com and the importance of concise and easily accessible written and video instructions.

(00:50:35) The challenges of organizing files and documents in Google Drive and the benefits of using project management tools for easier access and searchability.

(01:00:27) Failure only happens when we allow ourselves to quit.

Episode Resources:

The Sellable Agency | Website

Brett Watts | Instagram

Brett Watts | Facebook